Hi! Our Seoul-based independent Special creative design studio provides brand direction, digital, space design, and print solutions.
Our Studio is to approach and express various social issues and messages through design. We are an experimental studio designed to explore the essence of design through a continuous process of modification and adaptation.
Dive Record Club 6607
A British indie record label identity inspired by 1980s subculture and early computer-generated graphics.
10th Anniversary Rebranding : Champ Coffee Roasters
A rebranding project celebrating ten years of Champ Coffee Roasters. The concept draws on the bond of three brothers and their shared roots in Muju,…
HYUNDAI Motor JMK Foundation ONSO Stage key visual
A key visual poster for Onso Stage that translates the atmosphere of Oboe Sound Party into a spatial and atmospheric composition. Light, architecture, and quiet…
The Saintdoll Maison Rebranding
A complete redefinition of Saintdoll into The Saintdoll Maison, a timeless lifewear brand.The project dissolves age boundaries and builds a quiet, enduring visual identity for…
Defining a New Identity for Inthemass
A new high-end identity shaped from the foundation of MASS.Its visual language is structured and deliberate,dense with meaning and driven by a spirit of experimentation.
Savor Tradition Rest in Flavor
A playful yet nostalgic brand identity system for a dessert café inspired by Korean retro-modern aesthetics. From custom typography to symbolic illustrations, Bokok’s design reflects…
Seogyo Cafe Interior Design Inspired by a Forest Lake
A quiet retreat in the city,inspired by the stillness of a forest lake.Elevated structures and layered greensshape a space where light and calm settle.
Hong Kong Movie-Inspired Restaurant Branding and Design
A branding and logo system crafted like a frame from a slow-burning film. Drawing from the moody lighting, spatial stillness, and visual tension of the…
Launching Party Gift : Collaboration Package
A gift package design that conveys brand and product information using embossing only. White paper was used to highlight each brand’s color identity, capturing the…
Branded Utility-Merchandise Project
This merchandise design & production project was a collaboration with INTHEMASS, aiming to encapsulate the brand’s philosophy and everyday rituals into tangible objects. INTHEMASS is…
Duality of Light and Material
A flagship space where light, metal, and textures intersect to build a unique brand narrative.Lighting and structural rhythms elevate the retail experience.
Oasis Within the Woods
This is the Season 2 BI renewal for BETTER SQUARE, themed around an oasis where nature and people coexist. The visual system combines a hand-drawn…
A Structure for Visibility
A visual rhythm of typography and light guides the viewer through Studio Sang’s promotional DID display. The design reflects the brand’s composed and refined character.