10th Anniversary Rebranding : Champ Coffee Roasters
A rebranding project celebrating ten years of Champ Coffee Roasters. The concept draws on the bond of three brothers and their shared roots in Muju,…
HYUNDAI Motor JMK Foundation ONSO Stage key visual
A key visual poster for Onso Stage that translates the atmosphere of Oboe Sound Party into a spatial and atmospheric composition. Light, architecture, and quiet…
The Saintdoll Maison Rebranding
A complete redefinition of Saintdoll into The Saintdoll Maison, a timeless lifewear brand.The project dissolves age boundaries and builds a quiet, enduring visual identity for…
Savor Tradition Rest in Flavor
A playful yet nostalgic brand identity system for a dessert café inspired by Korean retro-modern aesthetics. From custom typography to symbolic illustrations, Bokok’s design reflects…
Messages from Light:Exhibition Visual Artwork
Exploring how light carries meaning. A visual interpretation of Joseon-era lighting objects reimagined for a modern exhibition.
Between Stillness and Ascent:Visual Artwork
A sage dwells in the gap where space and time unfold. A contemporary graphic study reimagining rest through deconstructed Korean landscape art.
Hong Kong Movie-Inspired Restaurant Branding and Design
A branding and logo system crafted like a frame from a slow-burning film. Drawing from the moody lighting, spatial stillness, and visual tension of the…
A Structure for Visibility
A visual rhythm of typography and light guides the viewer through Studio Sang’s promotional DID display. The design reflects the brand’s composed and refined character.
Visual Variations in Motion
A spatial motion graphic that visualizes the brand’s design language through movement. AMOSAINS unfolds in visual rhythm and quiet transformation.