Form holds concept, concept breaks form.

Hi! Our Seoul-based independent Special creative design studio provides brand direction, digital, space design, and print solutions.

Our Studio is to approach and express various social issues and messages through design. We are an experimental studio designed to explore the essence of design through a continuous process of modification and adaptation.

ABOUT US

Latest Projects.

We’re obsessed with design and our research, strategy, and branding skills.

(2012 - 2025)
Our projects.

ALL PROJECT

Endless Challenge : The Packaging Story of M.A.L

Like shifting desert dunes, challenges redefine our journey. Inspired by climber Marc-André Leclerc, MAL COFFEE BAR translates this spirit into design, space, and packaging. Through thoughtful product photography, the interplay of light, structures, and coffee packaging reflects the human imprint within ever-changing nature.

Branded Utility-Merchandise Project

This project was more than just designing objects it was about transforming everyday tools into meaningful extensions of the brand. If an object can connect to someone’s daily life, emotions, and thoughts in a genuine way, then we believe we have stayed true to our intent.

absolute standard - Editorial Concept & Photoshoot

A conceptual editorial redefining luxury, set in an abandoned ski resort. In a desolate swimming pool, we explored the idea that refinement can exist beyond perfection. Distorted yet elegant, the imagery questions whether luxury can be found in the remnants of the past.

Duality of Light and Material – Flagship Store Space Design

B Brand’s flagship store explores the duality of light and material. Matte stainless steel contrasts with natural stone, while dynamic lighting adds depth. A central cylindrical pillar and a raised blue carpet define the brand’s identity. At night, the store transforms into a glowing sculptural form, embodying the brand’s essence.

Nathing – Sustainable Package Design

A clean, tactile experience—HALF ARTIST’s packaging blends sustainability with structure. With an origami-style form, embossed details, and natural hues, the design embodies both functionality and quiet elegance.

Design studio isn’t just a workspace - Space Design

A spatial design that refines functionality through form and color. KOO’s structured zoning, deep burgundy accents, and immersive lighting create a workspace where design and experience merge seamlessly.

The purism of line/shape. - Exhibition design

Lines and shapes—pure, fundamental, and ever-present. They connect, bend, and break, shaping both our world and us. Within structured forms, our existence is revealed through shifting gradients.

Sakura – Seasonal Limited Edition Dessert Branding

A fleeting moment of spring, captured in design. Non-glue origami packaging enhances both sustainability and experience, while deconstructed dessert visuals celebrate the craft behind each creation.

What makes you smile? – Fashion Collection Direct

Labeled as "uncomfortable" by society, they confront the divide between perception and inner truth. In a place deemed sacred, they speak of love—challenging norms, breaking boundaries, and revealing what truly lies within.

The ground of the stadium – Space Design

Light, Repetition & Reflection
Structured repetition enhances stability and focus. Maximized light transforms the space into a haven for dialogue, restoration, and deep contemplation.

The Essence of Nothing - Branding & Packaging Design

The purest form—The Essence of Nothing. Eco-friendly materials, a foldable structure, and embossing-only minimalism. Stripping away the unnecessary, leaving only what truly matters.

The Journey of Three Brothers – B.I Design

From Muju to the world—three brothers, three paths, one story. The 10th Anniversary Champ Coffee Roasters logo weaves together their past, pause, and reunion, capturing their journey in every line and form.

Archives.

It speaks to our commitment to go beyond conventional story boundaries.

(2012 - 2025)
Our archives

ALL ARCHIVES