HYUNDAI Motor JMK Foundation ONSO Stage key visual
A key visual poster for Onso Stage that translates the atmosphere of Oboe Sound Party into a spatial and atmospheric composition.
Light, architecture, and quiet urban rhythm are used to evoke how melody unfolds through a summer night environment.
Task
Design of the official key visual poster for Onso Stage, a chamber music program presented by the Hyundai Motor Chung Mong-Koo Foundation.
Design the official key visual poster for Onso Stage, a small scale classical performance program presented by the Hyundai Motor Chung Mong-Koo Foundation.
The objective was to translate the emotional tone of the performance titled “Oboe Sound Party” into a visual narrative that extends beyond informational communication.
The concept interprets the musical interplay of oboe, piano, and guitar through spatial composition, light, and implied movement within an urban night setting. Musical genres referenced in the program including tango, jazz, and classical were abstracted into rhythmical visual elements, where architectural forms, lighting gradients, and directional flow suggest the dynamics of sound.
현대차 정몽구 재단의 소규모 클래식 공연인 ‘온소 스테이지’을 위한 공식 포스터 키비주얼을 제작하는 디자인 작업입니다.
제작물은 단순한 정보 전달을 넘어서, 공연의 정서와 음악의 감각을 시각적으로 경험할 수 있도록 하는 것을 목표로 하며, 특히 ‘OBOE SOUND PARTY’라는 제목에서 느껴지는 감정선을 오보에, 피아노,기타의 선율과 탱고, 재즈,클래식등을 공간과 빛, 그리고 동선으로 은유하여 디자인 콘셉트를 구성하였습니다.
Rather than depicting instruments directly, the design frames music as a spatial experience, a quiet summer night where melodies appear to travel through buildings, illuminated surfaces, and negative space. The visual language emphasizes subtle motion and atmosphere, reflecting the moment when music expands outward from the performer’s fingertips and resonates within the surrounding cityscape.
본 디자인은 연주자의 손끝에서 퍼져나오는 음악적 흐름과 한여름 밤이라는 시간대가 가지는 감각적 색채를 도시의 건물과 조명, 그리고 고요한 여백에 담아내고자 하였습니다.
