10th Anniversary Rebranding : Champ Coffee Roasters
A rebranding project celebrating ten years of Champ Coffee Roasters.
The concept draws on the bond of three brothers and their shared roots in Muju, brought to life through character design and storytelling.
Task
The project began by defining the rebranding concept around the brand’s philosophy and origin. We shaped character designs inspired by Muju and the moon bear legend, focusing on the theme of brotherhood. The work included creating a unified system across the logo, character visuals, and packaging, ensuring a consistent tone and message.
