The Essence of Nothing
This project involved the branding and packaging design for NAHTHING PROJECT, the baby-care line under the bath lifestyle brand Half Artist, created for a special pop-up event. NAHTHING PROJECT is a pure, natural product lineup that eliminates not only harmful ingredients but also environmental pollutants—leaving nothing behind for both babies and nature. Half Artist embraces a philosophy of balancing practicality and artistic sensibility. With this in mind, we designed and produced the branding and packaging for a garden party held at Banyan Tree Club & Spa on May 5th, Children’s Day, where these natural products were showcased.
The purest form—The Essence of Nothing. Eco-friendly materials, a foldable structure, and embossing-only minimalism. Stripping away the unnecessary, leaving only what truly matters.
1. Packaging Concept – A Design That Leaves Nothing Behind The packaging was designed to embody the brand’s core philosophy: a sustainable, minimalist approach that leaves nothing unnecessary behind. Glue-free, fully assembled structural design → Instead of adhesives, we applied a self-assembled structure, ensuring an eco-friendly approach. Ink-free, embossing-only box design → No ink printing was used; branding elements were conveyed solely through embossing, reinforcing the product’s sustainable message. 2. Product Design – Minimal Information, Maximum Transparency The cleansing bottle was intentionally left label-free, allowing full visibility of the product inside. Additionally, the container housing the cleansing solution was crafted from natural gypsum powder in a circular form, subtly reflecting the product’s cleansing function.
3. All-in-One Packaging – A Unified Form All elements—including the leaflet, box, product, stand, and even the carry case—were packaged as one unified set without separate wrapping. This approach visually expressed the concept of "All in One", a key aspect of the product’s identity. 4. The Absolute White Palette The entire packaging was unified in pure white, symbolizing the product’s absence of harmful substances. This deliberate choice emphasized NAHTHING PROJECT’s core philosophy—purity, sustainability, and transparency.
