PPFS × MAL Collaboration Project
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Graphic Design
Print Design
Videograph
Goods design
As the producer of the original ranch dressing, Hidden Valley® is the go-to choice for ranch lovers. They reached out to BASIC with an appetite to aid discovery within their online community – starting with their website.
엠에이엘 커피바, 의류브랜드 EEC, 플랜테리어 브랜드 PPFS와 함께 협업하여 ‘1평 프로젝트를 진행하였다. 가상의 인물을 설정하여 그 인물의 공간 속 1평을 카페 공간에 들여놓음으로써 우리의 삶에 대해 깊이 생각해 볼 수 있는 프로젝트이다. 굿즈도 다양하게 제작하여 판매하였다.
Content Strategy
– The delicate balance between purpose and product truly came to life throughout our overall content strategy for this redesign. We set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well. In doing so, we were able to weave Patagonia’s passion and purpose right into each product story, and keep consumers engaged in the brand, even if they were just looking to shop.
