A Singular Myth in Urban Silence
A logo born from Greek myth, shaped like lightning and temple. The Sole Archive channels street and extreme culture through minimalist outdoorwear.
The Sole Archive® – The Art of Standing OutThe Sole Archive reimagines street and extreme sports aesthetics through the lens of minimalist outdoorwear. With a focus on refined structure and functional design, the brand unfolds under the slogans "Similar Hyperrealism" and "Mono Outdoor".
The logo centers around TSA,a monogram inspired by the shape of lightning, echoing mythological power. Its rigid, angled geometry resembles the facade of a temple, a symbol of monumental stillness. This emblem is not merely a mark, but an archive where the presence of a singular entity is preserved.
This project explores typographic transitions where serif structure meets sans rhythm, and letters carry meaning across contrast.
