Thoughtful & Sustainable Package Design
Half Artist
Brand Design
Package Design
HALF ARTIST’s packaging design is more than just aesthetics—it’s a reflection of the brand’s core values. By using an adhesive-free, origami-inspired structure, the packaging itself becomes an experience, allowing consumers to engage with the brand’s philosophy through interaction. To reinforce sustainability, eco-certified paper, embossing, and stone powder white foil printing were carefully selected. The design features a diagonal top structure, subtly exposing the product inside, emphasizing purity and simplicity. The visual identity remains consistent across the WASH & SOAP product lines, with each product distinguished by a unique yet harmonious Lavender & Mandarin color system. This project redefines how packaging can communicate a brand’s ethos—not through words, but through form, material, and the act of assembly itself.
Our goal was to translate the brand’s philosophy into a functional yet visually refined design. The packaging was more than a container—it was a tangible representation of its values. We opted for FSC-certified paper, stone-powder white foil printing, and embossed details to elevate both sustainability and texture. Rather than a conventional box, we introduced a glue-free, origami-style package that allows users to assemble it themselves, engaging them in the brand experience. A distinctive diagonal cut at the top subtly reveals the product inside, a structural choice that was consistently applied across both WASH and SOAP lines to reinforce brand cohesion. Color played a crucial role in identity. We assigned distinct hues—lavender and mandarin—to each variation, extending the same palette to both the soap and cleanser packaging for a seamless visual language. This project was more than a packaging redesign; it was an exercise in translating ethos into experience. We aimed to communicate a commitment to sustainability, not through excess, but through quiet, intentional design.
